With proper use, the SUND pillow will stay clean and comfortable for at least five years. As opposed to traditional "spot clean only" pillows, that only guarantee their pillow for 18 months. They are well aware that their pillow will be heavy, full of germs, & stiff after a year of use.
In fact, the more you wash/dry the SUND pillow the softer it will get. The same applies to the rumpled 100% organic cotton cover, it will get buttery smooth. So we love folks that want a healthy, hygienic lifestyle.
Over time SUND will be that comforting companion that athletes can always count on at the end of the day, win or lose.